Guest Profile

Erin McCullen

Erin McCullen is the Head of Deposit Products at Bank of America, leading a team that delivers everyday banking and savings solutions to more than 45MM clients. In this role, she directs the company’s efforts in providing a full range of consumer deposit products and services including checking, savings and money market accounts as well as CDs and IRAs. McCullen is responsible for a $980B deposit portfolio, one of the largest in the world, that delivers more than $20B in revenue to the company overall. Under her leadership, the product team has delivered a number of solutions to help clients better manage their financial lives, resulting in continuous portfolio growth of 2% each year. Her team developed and delivered SafeBalance Banking, one of the first checking accounts in the industry that has no overdraft fees. Since then, SafeBalance has received a number of accolades and awards, including national certification from the Cities for Financial Empowerment/BankOn, for having features and benefits that provide individuals safe and affordable access to financial services. Additionally, SafeBalance was the catalyst for Money Magazine naming Bank of America the ‘Best Bank for College Students’ in 2019. In 2020, the Deposits Products team also launched Balance Assist, a revolutionary short-term loan that provides an affordable way for clients to manage their immediate liquidity needs. Since its release, Balance Assist has proven to be another tool that helps clients bank confidently and better manage their finances. Prior to this role, McCullen has held a number of leadership positions in Credit, Operations, Fraud, Risk, Marketing and Deposits.